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Communicating a Rebrand to Your Users
Seer Medical offers gold standard epilepsy diagnostics from the comfort of your home. This includes a supporting app for patients to track seizures and other medical events. This app was called Beagle.
Beagle was named after the HMS Beagle — the ship best known for carrying Charles Darwin on his voyages discovering evolution. Beagle’s captain, Admiral Robert FitzRoy, was the inventor of weather forecasting. Given that our goal is to help guide forecasting for seizures, the name had a rationale based in logic. Beagle dogs are also known for their tracking skills. And hella cute, leading to lots of fun inside the office.
But it’s time to simplify.
There’s a lot of help online about why to rebrand, how to decide new brand colours, how to audit what needs to be updated and how to get people on board etc. For us, everyone was already on-board with bringing Beagle in line with the rest of the existing Seer branding.
The help I needed was more around specific change management strategies. How should we alert users to the change? We need to make…
