Communicating a Rebrand to Your Users

Seer Medical offers gold standard epilepsy diagnostics from the comfort of your home. This includes a supporting app for patients to track seizures and other medical events. This app was called Beagle.

Beagle was named after the HMS Beagle — the ship best known for carrying Charles Darwin on his voyages discovering evolution. Beagle’s captain, Admiral Robert FitzRoy, was the inventor of weather…

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Head of UX. Passionate about solving ambiguous problems with solutions that are accessible and inclusive. I write every couple of months about design.

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Kayla J Heffernan

Kayla J Heffernan

Head of UX. Passionate about solving ambiguous problems with solutions that are accessible and inclusive. I write every couple of months about design.

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