You need to observe your users, not just survey them
Surveys are not enough and don’t tell you the whole story.
Published in
5 min readMay 6, 2021
Sometimes it feels like UX Research has become synonymous with surveys. They’re relatively cheap, easy and can reach large amounts of users. Sounds great, right?
Wrong. Surveys aren’t as easy to design as people assume. If you ask biased or leading…